Went out this weekend with the SmartCap for the first time. It was terrific. It's been on the truck for a little while now, but this was the first real shakedown trip.
That is most certainly the battle cry of a company who lacks market share. Yes, you gotta be profitable, but market share is the other pillar of profitability. No one says no to that. Besides, that whole sentiment is silliness anyway. We all know that Ford is drowning in loss for other reasons...
Gotta say, I'm not with you on this one. I've seen advertising for all the others, but Ford ads for Ranger are a zero. Bottom line is, if they don't build them they can't sell them. Seems as though Ford has pretty well sold through their past production run. If they build them and don't tell...