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Anyone Else Seeing 2025 4Runners With Discounts Already?

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I purchased my first ever 4R from Edmark last month. This is a screen shot of how they priced it online looking like $3k discounts & here was the MSRP sticker pricing/“add ons” or lack there of.
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So you paid $45k?
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Finding some PRO’s out there but all with heavy markups, dealers claim it’s industry standard since Covid. Homie don’t play that game.
 
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No no, I was just showing the “sticker price” they put on my particular 4R and what they put online as for it. In the end I paid $39K.
Wow. You got 6k off?
 

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I got $31,000 off with my trade. LOL. So guess I only paid $26,000 for my Sport premium Supersonic red. I just wanted the new 4Runner less than $30,000. Is this really how some people think?
 

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I got $31,000 off with my trade. LOL. So guess I only paid $26,000 for my Sport premium Supersonic red. I just wanted the new 4Runner less than $30,000. Is this really how some people think?
Well if you were reading the ORIGINAL POST I had post about my pricing of my 4R….we were talking about how they show the DISCOUNT online vs the sticker tag. (Bait and switch)
In the end was asked how much I paid….so this is what we were thinking. Any clarification needed??

2025 Toyota 4runner Anyone Else Seeing 2025 4Runners With Discounts Already? IMG_0933
 
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Typically you dont include trade in or down payment. You just provide the cost of the vehicle, excluding taxes, etc.
 
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Well if you were reading the ORIGINAL POST I had post about my pricing of my 4R….we were talking about how they show the DISCOUNT online vs the sticker tag. (Bait and switch)
In the end was asked how much I paid….so this is what we were thinking. Any clarification needed??

IMG_0933.jpeg
My post was not directed at you at all. Don't get offended. I paid a little under MSRP and I am happy. I'm not out to prove anyone is right or wrong. Have a great day.
 

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Toyota employee pricing is around $4,500 off MSRP. That is what my daughter got her SR5 for. That is invoice minus holdback minus attachment (which is $0 right now on a 4 runner). If a dealership is selling for over $3,000 off they are making that money up somewhere else.
 
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Well if you were reading the ORIGINAL POST I had post about my pricing of my 4R….we were talking about how they show the DISCOUNT online vs the sticker tag. (Bait and switch)
In the end was asked how much I paid….so this is what we were thinking. Any clarification needed??

IMG_0933.jpeg
So it was a bait and switch? They didnt have the $3,103 discount?
 
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Now there are a bunch that have $3-$4k discounts. At least at the 2 dealers near Boise, Idaho.
 

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Now there are a bunch that have $3-$4k discounts. At least at the 2 dealers near Boise, Idaho.
What trims do they have?
 
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What trims do they have?
SR5s and TRD Offroads. They have discounts on some that arent even at dealership yet.

This is Edmark Toyota and Peterson Toyota.
 
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Mark Miller Toyota in Utah has several with $1,500 off.
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