They should add features people want if they truly want the sales. And fix the problems on their trucks so people buy the next version when they want to upgrade. Too many choices out there to snub off your customers with quality and service after the sale.
The only reasons I'm considering moving up from my 22 Ranger to the 24 is the width of the bed between the wheels. I hate storing and loading a platform to haul plywood and drywall above my wheels. If the GMC Canyon had the width I would be switching back to GM. Ford service is terrible compared...
They originally said 2.7L late summer 2023, hmm makes me wonder if the Taco might be the better route plus colors are not different from the last couple years.