Finally! But they actually need to put 25K discounts on to bring the value into line. They ( the industry got so far ahead of people's ability to pay). If that means selling stripped down models in the 60K range then so be it but not many can afford 100K for an F150
My thoughts are very different. I believe the delayed launch is related to the current sales environment. High interest rates, and need to sell F150s as a priority. There are are to many in stock. But keep this in perspective. Quality is important and is part of the story too. I know of a...
I went through this with me Maverick in '21 -- it took for ever ages... and it was getting comical so these posts were good entertainment. And so again today!
Boy Ford is launching into a bad environment - high Interest Rates, Low demand for buyers, The only good thing - no dealer mark ups on standard ranger ( I don't think ) if there are then there are plenty to choose from - GM, Toyota, Nissan, Rivian, Tesla ... I hope the best for a good Ford...
Well we didn't need to stand by them - there are other auto companies - like Toyota and Nissan (Notice I didn't mention any other American brand that just went on strike to rightfully fight for a living wage )
In this environment where Ford and other manufacturers can't sell trucks / people canceling their order - I would never pay 5K over MSRP ( unless you are wealthy and money is not an issue) So it depends on your situation - but right now I would not pay 5K over MSRP - for me that may mean...