2027 Ranger?

[Jason B]

I thought when Farley talked about Ford's next "affordable truck" it was going to be the Fathom?
I don't want and F150.
I don't want a bigger Ranger.
I don't want a Bronco 'truck'.

So, if I need a new vehicle, I'll reluctantly buy a Tacoma. But never a GM or Nissan.

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[GEN3SKI]

I thought when Farley talked about Ford's next "affordable truck" it was going to be the Fathom?
I don't want and F150.
I don't want a bigger Ranger.
I don't want a Bronco 'truck'.

So, if I need a new vehicle, I'll reluctantly buy a Tacoma. But never a GM or Nissan.

Canyon AT4X AEV......slick. But not a RR.

 

[EFNFAST]

Just ordered a '27 Raptor. Also, don't want a full size truck. Ford says they can build a F150 for everybodys needs. Unless you don't want a full size truck.

 

[Texasota]

I thought when Farley talked about Ford's next "affordable truck" it was going to be the Fathom?

Farley also said an affordable ICE truck will be built at TTP:

https://www.fromtheroad.ford.com/us...s-trucks-hybrids-affordable-electric-vehicles

Tennessee Truck Plant: On the BlueOval City campus, the Tennessee Electric Vehicle Center is renamed Tennessee Truck Plant. The facility will produce all-new Built Ford Tough truck models with production starting in 2029. These new affordable gas-powered trucks will broaden Ford’s truck family and extend its market leadership, replacing the previously planned next-generation electric truck.

https://www.roadandtrack.com/news/a...n-pickup-truck-president-trump-factory-visit/

A consistently reliable source on BOF has said that TTP will be a T6 plant:

MAP to be all derivatives and body styles of Bronco, including the BP.

TTP is an additional T6 plant.

 

[emjay24l]

Farley also said an affordable ICE truck will be built at TTP:

It seems to me that this truck would be based off the Maverick since it was touted as an affordable pickup and launched at just over a $20k price point.

 

[Texasota]

It seems to me that this truck would be based off the Maverick since it was touted as an affordable pickup and launched at just over a $20k price point.

I don't recall seeing anywhere that the TTP truck would be launched at just over $20k. Do you have a source? That would be an exceptionally low price given that the cheapest Maverick (the XL) is priced at $29,990 (built in Mexico) and $20k would be a 33% reduction from the Maverick XL. I don't think any Ford vehicle manufactured at TTP could ever approach $20k in price.

These are the cheapest 2026 vehicles sold in North America (from Google):

• 2026 Hyundai Venue: Starts at $20,550
• 2026 Chevrolet Trax: Starts at $21,700.
• 2026 Kia K4: Starts at $22,290.
• 2026 Nissan Kicks: Starts at $22,430.
• 2026 Nissan Sentra: Starts at $22,600.
• 2026 Hyundai Elantra: Starts at $22,625.
• 2026 Toyota Corolla: Starts at $22,925.

and only the Elantra and Corolla are manufactured in North America. All the others are imported.

For a Maverick based truck priced at $20k it seems unlikely Ford would use the "Built Ford Tough" terminology. But I suppose it is possible.

 

[emjay24l]

@Texasota
The point I am making is that the Maverick was initially touted as Ford's affordable pickup and its initial MSRP was in the very low $20k range for a stripped down model.

Maybe Farley was referencing a budget full or mid size truck?

 

[Texasota]

@Texasota
The point I am making is that the Maverick was initially touted as Ford's affordable pickup and its initial MSRP was in the very low $20k range for a stripped down model.

Maybe Farley was referencing a budget full or mid size truck?

Could be. Would be interesting to see what he said and the context. I do think the new TTP truck will be less expensive than the current Ranger pricing by incorporating UEV elements.

 

[emjay24l]

Could be. Would be interesting to see what he said and the context. I do think the new TTP truck will be less expensive than the current Ranger pricing by incorporating UEV elements.

Is Ford trying to compete with the Slate? I fiigured that Ford and the other carmakers have bled enough trying to sell EVs.

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