Bushmechanic
Well-Known Member
- Joined
- May 29, 2025
- Threads
- 1
- Messages
- 54
- Reaction score
- 70
- Location
- South East United States
- Vehicle(s)
- 2025 Ranger Raptor, 1996 XJS, 2001 Discovery, 2008 Dakota
A few minor criticisms, from someone who's sold a few cars:
Ditch those seat covers, the steering wheel cover, and then clean the engine bay. Clean the tires, but don't put snot all over them; just go for satin. It makes a difference; especially with white letters.
Be sure to take good pictures; not more pictures. The main entryway shot isn't even level, and you had a lens flare problem on the shoot. Move the truck when that happens; not the camera; or just wait for the right time. Cars look great at golden hour.
On that same point, try to keep a consistent background, and ensure you've got shots that allow the viewer to place themselves in or about the car in their imagination. Photography should take at least an hour. You're trying to part someone from tens of thousands of dollars, after all.
Perhaps most importantly:
Use a proper listing description instead of a text wall of features. That's Autotrader-level stuff. You don't want Autotrader-level stuff in your listing. You're wasting attention on things that don't matter. Show, don't tell, on that note. You've already got a shot of the window sticker.
The five people who are interested in option lists will read it. It's fine to have a long description (just look at this post), but it needs to flow and feel tailored (unlike this post). Don't forget to use paragraphs.
Ensure you place the advertisement where interested parties will see it. This isn't the best forum to use for the previous generation Ranger; but more importantly, you must remember that, on vehicle-specific forums, nearly everyone has the vehicle already. You need to branch out.
Hopefully it sells soon for you.
Ditch those seat covers, the steering wheel cover, and then clean the engine bay. Clean the tires, but don't put snot all over them; just go for satin. It makes a difference; especially with white letters.
Be sure to take good pictures; not more pictures. The main entryway shot isn't even level, and you had a lens flare problem on the shoot. Move the truck when that happens; not the camera; or just wait for the right time. Cars look great at golden hour.
On that same point, try to keep a consistent background, and ensure you've got shots that allow the viewer to place themselves in or about the car in their imagination. Photography should take at least an hour. You're trying to part someone from tens of thousands of dollars, after all.
Perhaps most importantly:
Use a proper listing description instead of a text wall of features. That's Autotrader-level stuff. You don't want Autotrader-level stuff in your listing. You're wasting attention on things that don't matter. Show, don't tell, on that note. You've already got a shot of the window sticker.
The five people who are interested in option lists will read it. It's fine to have a long description (just look at this post), but it needs to flow and feel tailored (unlike this post). Don't forget to use paragraphs.
Ensure you place the advertisement where interested parties will see it. This isn't the best forum to use for the previous generation Ranger; but more importantly, you must remember that, on vehicle-specific forums, nearly everyone has the vehicle already. You need to branch out.
Hopefully it sells soon for you.
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