2024 Trailhunter Tacoma Overlanding Model is Coming

Administrator · Apr 11, 2023

@ affiliate site Tacoma4G

Link: 2024 Trailhunter Tacoma (Overlanding Trim) Confirmed!

Ford Ranger 2024 Trailhunter Tacoma Overlanding Model is Coming trailhunter-tacoma-jpg-

Snkrjeff020 · Apr 11, 2023

I wonder if that'll cool down the mark ups on TRD PROs now.

Slyder · Apr 11, 2023

I honestly think it will be victim of the same mark ups seen on TRD PROs, since it will basically be what some people would buy the PRO to use for.

Snkrjeff020 · Apr 11, 2023

Everything just mark-ups upon mark-ups in todays world. Are people tired of them yet?

RANGER_MARC · Apr 11, 2023

administrator said:
@ affiliate site Tacoma4G

Link: 2024 Trailhunter Tacoma (Overlanding Trim) Confirmed!

Hey, Admin., thanks for posting. Competition is good...

Fattirz in NC · Apr 11, 2023

100% agree about competition being good. Now the question is what will Ford do with this Toyota overland variant shown in camouflage in a crewcab/longbed configuration? Raise the bar or fold in defeat?
https://www.autoblog.com/2023/04/07/2024-toyota-tacoma-trd-pro-spy-photos/

I’m hoping Ford at least shows up with this same cab/bed configuration with a Tremor package available with it… make a bunch of factory accessories available to add at the point of sale and call it a day. A factory built off-roader with a valid warranty and no extra take off parts laying around. Do this and just take my money!

Ranger#5? · Apr 11, 2023

Fattirz in NC said:
100% agree about competition being good. Now the question is what will Ford do with this Toyota overland variant shown in camouflage in a crewcab/longbed configuration? Raise the bar or fold in defeat?
https://www.autoblog.com/2023/04/07/2024-toyota-tacoma-trd-pro-spy-photos/

I’m hoping Ford at least shows up with this same cab/bed configuration with a Tremor package available with it… make a bunch of factory accessories available to add at the point of sale and call it a day. A factory built off-roader with a valid warranty and no extra take off parts laying around. Do this and just take my money!

Ford will probably ignore it- as they should. Toyota is far and away the class sales leader and it makes no financial sense for others like Ford to dilute their smaller share with lots of gimmicky specialty versions inside the Ranger lineup to keep up with others. "Overlanding" itself is just a gimmicky name for going off-road comping that I've personally been enjoying since the 1970s- we just called it camping. Besides, The Raptor is the dominant high performance rig in it's own king of the hill category, and others are trying to play catch up that! I'm looking at you RAM and GM twins.

Ranger#5? · Apr 11, 2023

Slyder said:
I honestly think it will be victim of the same mark ups seen on TRD PROs, since it will basically be what some people would buy the PRO to use for.

Agreed. Slight variations or specialty packages and trims don't change the basic mission of an off road capable 4x4. Just more ways to take $ from people without any measurable leap in enjoyment or wanting a trophy to show off...

Fattirz in NC · Apr 11, 2023

Ranger#5? said:
Ford will probably ignore it- as they should. Toyota is far and away the class sales leader and it makes no financial sense for others like Ford to dilute their smaller share with lots of gimmicky specialty versions inside the Ranger lineup to keep up with others. "Overlanding" itself is just a gimmicky name for going off-road comping that I've personally been enjoying since the 1970s- we just called it camping. Besides, The Raptor is the dominant high performance rig in it's own king of the hill category, and others are trying to play catch up that! I'm looking at you RAM and GM twins.

I hope you’re wrong and I’m cautiously neutral in how Ford will respond? I’m going to respectfully disagree with two points though… First, Ford like every other manufacturer is in the business of selling vehicles to make profits. You do that by making quality products that are competitive and compete for largest chunk of market share. I’d argue that the current Ranger is better than the current Tacoma and multiple comparisons have proven that. Ford leaving the midsize market for the better part of the last decade and coming back with an already aged design didn’t help and same can be said with overall quality issues and botched vehicle rollouts. My second point is why not compete for the same segment market share and other niche markets as your competitor? Any manufacturer who can offer factory “aftermarket” upgrades is doing it to make more money per unit. I can’t say I’d fault any manufacturer for doing it as long as it’s executed well. No doubt that the Tacoma is the current sales leader… they are absolutely crushing it. But much is due to a perceived high quality and an abundance of brand loyalty. Just my 2 cents.

I’m not sure which of the two I’ll end up with? But regardless it’s an exciting time to FINALLY see new midsize trucks coming to the NA market.

DHH · Apr 11, 2023

Ranger#5? said:
"Overlanding" itself is just a gimmicky name for going off-road comping that I've personally been enjoying since the 1970s- we just called it camping.

This is where your wrong. "Overlanding" isn't just camping. It involves buying a ridiculously overpriced tent and putting it on top of the bed of your truck. Then instead of a lowly "camper", your an "overlander". :crazy:

Fattirz in NC said:
Ford like every other manufacturer is in the business of selling vehicles to make profits. You do that by making quality products that are competitive and compete for largest chunk of market share. Any manufacturer who can offer factory “aftermarket” upgrades is doing it to make more money per unit. I can’t say I’d fault any manufacturer for doing it as long as it’s executed well.

Couldn't agree more. That's exactly what Ford did when they launched the Tremor. It's just aftermarket items on a regular Ranger.

Ranger#5? · Apr 12, 2023

Fattirz in NC said:
I hope you’re wrong and I’m cautiously neutral in how Ford will respond? I’m going to respectfully disagree with two points though… First, Ford like every other manufacturer is in the business of selling vehicles to make profits. You do that by making quality products that are competitive and compete for largest chunk of market share. I’d argue that the current Ranger is better than the current Tacoma and multiple comparisons have proven that. Ford leaving the midsize market for the better part of the last decade and coming back with an already aged design didn’t help and same can be said with overall quality issues and botched vehicle rollouts. My second point is why not compete for the same segment market share and other niche markets as your competitor? Any manufacturer who can offer factory “aftermarket” upgrades is doing it to make more money per unit. I can’t say I’d fault any manufacturer for doing it as long as it’s executed well. No doubt that the Tacoma is the current sales leader… they are absolutely crushing it. But much is due to a perceived high quality and an abundance of brand loyalty. Just my 2 cents.

I’m not sure which of the two I’ll end up with? But regardless it’s an exciting time to FINALLY see new midsize trucks coming to the NA market.

Good points

The making a profit component is the most difficult part. Every decision comes down to ROI. There's never any guarantee a new trend will turn into a growing market where $ comes pouring in no matter initial investment or problems like quality control or recalls. Trends come and go, models/trims get eliminated, etc., but supporting the investments and risk taking requires steady income from mass production of basic models with wide appeal and huge sales. Basic trim Tacos and Camrys for Toyota, Civics, F-150s are the foundations underpinning everything else. How far those resources can be stretched without undue risk is the difference between winning and losing in competitive industries IMO.

Fattirz in NC · May 12, 2023

More Trailhunter Images…
https://fordauthority.com/2023/05/2024-toyota-tacoma-trailhunter-spied-as-ranger-tremor-rival/
According to the headline they are gunning for the Tremor. This one shown in a crewcab/longbed configuration is exactly what I’m hoping for (and wished Ford offered).

Ranger#5? · May 13, 2023

Snkrjeff020 said:
Everything just mark-ups upon mark-ups in todays world. Are people tired of them yet?

absolutely.

WiDirtFishing · May 14, 2023

Fattirz in NC said:
More Trailhunter Images…
https://fordauthority.com/2023/05/2024-toyota-tacoma-trailhunter-spied-as-ranger-tremor-rival/
According to the headline they are gunning for the Tremor. This one shown in a crewcab/longbed configuration is exactly what I’m hoping for (and wished Ford offered).

what Tremor

Couldn’t help myself lol

2024 Trailhunter Tacoma Overlanding Model is Coming

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