October 2026 Ranger Sales & Production Report

[mpj50179]

Ranger is up 2.3% this year. Down 26.9% for the month.

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[AlloyPony]

I wonder why the month was so rough in particular?

 

[RonEee]

Mavericks are selling like crazy.

 

[mpj50179]

The Bronco Sport/Escape pickup

 

[purdyd]

October sales was the best month of the year on the third page. 9,003 units.

That's production. Sales 5656. I wonder if we will see some sales coming up at the inventory also rose.

 

[emjay24l]

I wonder why the month was so rough in particular?

One reason might be is that there is a new model year coming soon. Some people will wait to buy the latest model and others will wait and try and get a good deal on last year's model.

 

[MementoMuri]

Well....Frontier sales have crept up by 40% since last year. I've started to see quite a lot of Frontiers in my local area ....Rangers are far the lowest..tons of Slowcoma and Colarado.

A friend of mine works for school district and they just changed their fleet vehicles from Colorado to Frontier (base model). IMO, cost wise, it offers the most for the money inc a well proven V6 with no turbo/hybrid battery etc. Almost every YT truck channel is now pushing the Frontier as the best reliable truck in the mid size segment.

 

[purdyd]

One reason might be is that there is a new model year coming soon. Some people will wait to buy the latest model and others will wait and try and get a good deal on last year's model.

yea but it is 26 versus 25 October sales. So the same thing was happening last year, new model coming.

maybe people didn’t want the 26.

 

[bgn]

Well....Frontier sales have crept up by 40% since last year. I've started to see quite a lot of Frontiers in my local area ....Rangers are far the lowest..tons of Slowcoma and Colarado.

A friend of mine works for school district and they just changed their fleet vehicles from Colorado to Frontier (base model). IMO, cost wise, it offers the most for the money inc a well proven V6 with no turbo/hybrid battery etc. Almost every YT truck channel is now pushing the Frontier as the best reliable truck in the mid size segment.

Don't know what their use case is, but I highly doubt they'd be any worse off owning a hybrid Maverick at 2X the mpg.

 

[emjay24l]

yea but it is 26 versus 25 October sales. So the same thing was happening last year, new model coming.

maybe people didn’t want the 26.

There were some option deletions from 25 to 26 model years that might have put some people off. Especially in the Lariat rim.

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