So they are selling all they can produce, dealer stock is pretty much a net zero.7,006 Units Sold in April 2025 (vs. 4,327 in April 2024)
7,080 Units Produced in April 2025 (vs. 3,402 in March 2024)
Well, not exactly. There are plenty on lots a quick search through autotrader shows that. Ford is trying to avoid a surplus of stock on the Ranger because they move slower then F150s, Mavs, Broncos. Raptors are not being made to meet demand on purpose, Ford does this with all their Raptors. They want them to feel special so they have artificial limits on them.
My point was they essentially sold as many Ranger as they built...or...they built as many as they sold. In other words, available inventory on the lots is even...a net zero change, no inventory build up of Rangers.
They do not produce the exact numbers of models. I believe last year though adding up some of the math across various documents for production it was something like 14k raptors.
My point was, I dont think they are trying sell more of them at the moment and are happy with the current sales numbers as is. The Bronco sells better and I assume they have higher profit margins on them as well, so the money goes to the Mav, F150, and Broncos.
You're probably right. I do think, however, Ford is missing an opportunity to grab significant market share from Toyota and GM; between the two a bit less than 95,000 Tacomas, Colorados and Canyons in Q1 25 as compare to just under 15,000 Rangers. Ford could pick up sales volume at the expense of Toyota and GM with just a little marketing effort here.
Yeah, but brand loyalty exists. Personally, I normally have hated most american made vehicles. I have always been a JDM sports car guy / JDM vehicle enthusiast. Hell I thought trucks were pretty dumb to own for a long time (not work trucks but brodozzers and such). The Raptor brand has always but the 1 thing I said I would buy if it was reasonable and if I was looking at a truck. When I was shopping for my raptor i was also looking at the Civic Type R.
I get it, I jumped from a Fiesta ST to a Ranger Lariat.
First, let me say I agree with you. But I've also often wondered if "it's ok" to be brand dis-loyal. In other words, being a *consumer*. While I have some measure of loyalty to Ford, I'm also an equal opportunity buyer. Until purchasing my Ranger a couple days ago and getting rid of my Q7, I had a Japanese vehicle in the driveway (2017.5 Mazda 6), a German vehicle in the driveway (the 2010 Audi Q7), and an American vehicle (2009 Mustang GT).
I mean staying with a brand only hurts the consumer in the long term, in my opinion, because it makes the brand lazy. Look at the iphone, pokemon, nvidia. Those companys have become stagnant in the products they make because they have no real competition because people are loyal.
