Bronco Pickup could kill the Ranger?!?!

[Tailwagger]

Speculation, but if it kills the Ranger here in NA, it strikes me as a typical boneheaded move from Ford.

Bronco pickup news / info:
https://www.bronco6g.com/forum/thre...-in-future-hybrid-bronco-arrives-2027.137502/


"AutoGuide's sources indicate a Bronco pickup would likely come at the expense of the Ford Ranger, which doesn't sell as well as anyone had hoped and finds itself in a tough spot, squeezed on both sides of the pricing equation by the F-150 and Maverick."

https://www.autoguide.com/auto/manu...ckup-so-you-don-t-have-to-buy-a-jeep-44636974

Sponsored

 

[got3fords]

I don't believe this paragraph at all. If the Ranger is not selling well, it's because Ford doesn't advertise it. Every damn Ford commercial omits the Ranger.
" AutoGuide's sources indicate a Bronco pickup would likely come at the expense of the Ford Ranger, which doesn't sell as well as anyone had hoped and finds itself in a tough spot, squeezed on both sides of the pricing equation by the F-150 and Maverick. "

 

[Tailwagger]

I don't believe this paragraph at all. If the Ranger is not selling well, it's because Ford doesn't advertise it. Every damn Ford commercial omits the Ranger.

Not sure its survival matters whether the cause was a lack of effort or something in the size/design. Personally, I find the F-Series too large, the Maverick too small, the Ranger, just about right. But, at least by the sales numbers, this POV is in the minority.

Car and Driver, btw, has a slightly different take which suggests that the Ranger would soldier on...

"The Bronco pickup would join other Bronco variants at the Michigan Assembly Plant in Wayne, Michigan, displacing the Ranger. Ford is expected to shift production of its mid-size truck to the Tennessee Truck Plant,"

 

[rxv_poor]

Vaporwear. This just clickbait.

 

[Jason B]

Kill the Ranger? No
Kill the Gladiator? Probably.

As for Ranger numbers. Every dealer I checked had 1, MAYBE 2 Rangers, 50 - 60 F150s, and 10 -15 Broncos and Mavericks. Rangers 'fly off the shelf' as soon as they get them, and that's without ads. So, if Ranger sales are low, it's Ford's fault for not making more of them.
Rangers were very popular with service companies, but Maverick stole that slot.

 

[Buellsox]

Build them both! You can’t take the doors & the top off the Ranger. There are those people where that’s a priority or at least a Major purchase factor. Let’s give those customers a Ford option, something other than just a Jeep product.
You gotta look at like The Bronco nameplate becoming its own platform within Ford. Yes it’s under the Ford umbrella but it’s its own subset of vehicles under that familiar Bronco nameplate. Not just one vehicle with 2 or 4 doors, but different variants of that platform(s) such as the truck or bigger & smaller versions such as the already Bronco Sport…..maybe someday they’d give us a Bronco Excursion okay, okay Bronco Expedition, HA! Or a Bronco Falcon van (okay now I’m WAY out there!) Doubt it, but that’s the possibilities that can lead to when you open up the Bronco name to becoming its own series of vehicles.

Much like what I think Ford is thinking about doing with the Mustang and I say why not do it there too. I think the renderings of the 4 door Mustang look badass and in my mid 50’s THAT’S THE Mustang that the wife & I would actually consider putting in the stable. I think it gorgeous. A grand tourer that’s 5.0 Mustang based…..uhhh, Yes Please! Everybody freaked out when they put the Mustang name on the Mach E “how dare they” & “total garbage” but I see what Ford was already setting in motion here. A subset branding platform for the Mustang nameplate. Now comes along the notion of a 4 door. I think it’s brilliant!
The Bronco & The Mustang names are heavy hitters! Why not give customers that might be looking at other products an opportunity to buy under those nameplates, a vehicle type that might better fit what they’re looking for other than just the couple choices under those badges now? Just my 2 cents..,,,,

 

[Wayfaring Ranger]

The leaks we saw last month said that this Bronco truck would be coming (along with a "Maverick Van", which also got announced) and Ford was going to launch a "F-100" truck at the Tennessee Truck Plant that would be closer to a "super duty" ranger.

So far all the leaks seem to be coming true except for the F-100 announcement. Time will tell.

Production of the Ford Ranger at the Michigan Assembly Plant (MAP) will be terminated (timeline unknown).


[*]A Ford Bronco pickup will replace the Ranger production at MAP.


[*]A Ford Ranger replacement (likely named F-100) will be produced at the Tennessee Truck Plant (TTP):

1. The TTP (formerly called Blue Oval City) was originally intended to build the second generation of the F-150 Lightning which was cancelled.
   
   
2. The F-100 will be based on the Ford Ranger SD that is currently available in ROW but not North America.
   
   
3. The F-100 will likely be produced/branded/marketed under the F-Series umbrella (no longer a red headed step child).
   
   
4. The F-100 will hopefully have more cab and bed configurations (similar to the F-150).

Sponsored