Maverick VS Ranger, it is obviously a marketing issue!

[danmoochie]

Well, no kidding Ford, one gets all the marketing attention, the other you hide under a rock.

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[Ron Quixote]

Imagine being Ford. To convince people to buy a Maverick, you have only the Santa Cruz as direct competition. Easy!

Now imagine you’re trying to figure out how to market the Ranger. You look across the street and see the Tacoma, Colorado, and even Frontier to contend with. Woof. I do think the Ranger is a better truck, but the reasons don’t jump off the page to a potential buyer. That means that marketing the Ranger is gonna be tough.

Meanwhile, those Mavericks sure are selling well!

If I ran Ford, I would introduce a Ranger Tremor, and I would emphasize the broad availability of the V6 as a key differentiator between the Ranger and the Taco/Colorado. Those seem like pretty low-cost moves, and I think they could really help.

 

[danmoochie]

Imagine being Ford. To convince people to buy a Maverick, you have only the Santa Cruz as direct competition. Easy!

Now imagine you’re trying to figure out how to market the Ranger. You look across the street and see the Tacoma, Colorado, and even Frontier to contend with. Woof. I do think the Ranger is a better truck, but the reasons don’t jump off the page to a potential buyer. That means that marketing the Ranger is gonna be tough.

Meanwhile, those Mavericks sure are selling well!

If I ran Ford, I would introduce a Ranger Tremor, and I would emphasize the broad availability of the V6 as a key differentiator between the Ranger and the Taco/Colorado. Those seem like pretty low-cost moves, and I think they could really help.

Agree somewhat, but it has a huge marketing potential in just that it is the number one selling truck nearly everywhere else other than the USA. The V^ a huge plus, the towing and haul top end. I just think it goes back to other posts, Ford fears it is competing with its one F-series numbers. Only reason that makes sense to me.

 

[some_guy]

Imagine being Ford. To convince people to buy a Maverick, you have only the Santa Cruz as direct competition. Easy!

Now imagine you’re trying to figure out how to market the Ranger. You look across the street and see the Tacoma, Colorado, and even Frontier to contend with. Woof. I do think the Ranger is a better truck, but the reasons don’t jump off the page to a potential buyer. That means that marketing the Ranger is gonna be tough.

Meanwhile, those Mavericks sure are selling well!

If I ran Ford, I would introduce a Ranger Tremor, and I would emphasize the broad availability of the V6 as a key differentiator between the Ranger and the Taco/Colorado. Those seem like pretty low-cost moves, and I think they could really help.

Ranger Tremor, Wildtrak, Platinum, and ST options. I have the Raptor but I would have bought a Ranger with the 3.0T but without the super expensive off-road suspension and a nicer interior while retaining the towing capacity.

 

[purdyd]

The maverick is cheaper, smaller, and gets better gas mileage.

the bed is not that much smaller

it was very popular right out the gate, without much marketing

but it took four years to reach 155k vehicles.

so I say give it another year or two

same with the bronco, which might be the real choke point for the Ranger, but that seems to be changing.

i don’t buy the Ranger would rob the f150 storyline. even if all. 2025 70k ford ranger buyers bought a Ranger instead of a f150, it would barely make a dent in f150 sales

and for every f150 sale lost, it would like be a Toyota Tacoma etal gain.

 

[Ron Quixote]

The Maverick is cheaper, but not by as much as I would have guessed. A like-for-like build of a 4x4 XLT for each truck yields a $2,670 difference.

I do think you’re right that gas mileage is a contributing factor.

An XLT 4x4 F150, of course, is in a completely different pricing class.

 

[bigb]

Around here the Maverick is hugely popular for fleets. Our city is using them in all departments including police, many of the pest control companies and pool services as well. I think half the Mavericks I see here are business vehicles.

 

[danmoochie]

Ranger Tremor, Wildtrak, Platinum, and ST options. I have the Raptor but I would have bought a Ranger with the 3.0T but without the super expensive off-road suspension and a nicer interior while retaining the towing capacity.

exactly why I went from a RR to an XLT FX4 with the 2.7

 

[Jason B]

Agree somewhat, but it has a huge marketing potential in just that it is the number one selling truck nearly everywhere else other than the USA. The V^ a huge plus, the towing and haul top end. I just think it goes back to other posts, Ford fears it is competing with its one F-series numbers. Only reason that makes sense to me.

Many other countries have Ranger, but not F150.

 

[kkger]

Recently came back from kauai/hawaii. Barely any full size trucks mostly mid-size and compact trucks out there. Where I live I'll go a week without seeing another ranger, out there everyone is rocking a mid-size, mostly tacos but there were quite a few more rangers/gms out there. I would see a dozen different rangers if I was driving around. Dealership out there had just as many rangers as f150s. Right now 20 150s, 27 rangers, 15 Mavericks, and 32 f250+ on the dealer lot.

 

[superj]

the only maverick that gets better mileage is the hybrid one.

when i test drove the ranger and maverick, back-to-back and on the same route, the ranger got better mileage and rode smoother though i didn't drive the hybrid one because of the cvt.

my uncle had a maverick hybrid with cvt and loved it. i drove it a few times and didn't really like it as much as the gas only powered maverick.

a lobo ranger, or an st ranger, would be so awesome! i almost got a lobo maverick right before christmas because one of my son's friends has one and it was so impressive versus the normal maverick. different trans, different diffs, totally different interior, and it just looked badass.

if ford had 0% on them, the dealer would have sold two that day since my oldest son loves them, too.

now imagine a lowered sport ranger. how awesome would it be also

 

[buckshot]

Imagine being Ford. To convince people to buy a Maverick, you have only the Santa Cruz as direct competition. Easy!

Now imagine you’re trying to figure out how to market the Ranger. You look across the street and see the Tacoma, Colorado, and even Frontier to contend with. Woof. I do think the Ranger is a better truck, but the reasons don’t jump off the page to a potential buyer. That means that marketing the Ranger is gonna be tough.

Meanwhile, those Mavericks sure are selling well!

If I ran Ford, I would introduce a Ranger Tremor, and I would emphasize the broad availability of the V6 as a key differentiator between the Ranger and the Taco/Colorado. Those seem like pretty low-cost moves, and I think they could really help.

Problem is the maverick has terrible lease numbers, it is cheaper to lease an f150 or ranger than it is to lease a maverick. The dealer lots here in michigan have tons of mavericks but even the dealers will tell you they are a purchase vehicle not a lease.

 

[danmoochie]

Problem is the maverick has terrible lease numbers, it is cheaper to lease an f150 or ranger than it is to lease a maverick. The dealer lots here in michigan have tons of mavericks but even the dealers will tell you they are a purchase vehicle not a lease.

Having lived that life I can attest that any good sellers never have a great lease. More so trucks they don't want back LOL.... The F-series might see some good leases from tim eot time, but that is just a numbers game!

 

[MasterCylinder]

Well, no kidding Ford, one gets all the marketing attention, the other you hide under a rock.

https://www.msn.com/en-us/autos/aut...it-s-no-accident/ar-AA1TNFTK?ocid=socialshare

I totally disregarded the Maverick when looking as soon as I crawled underneath as it is a truck body on a car setup uni-body construction and the Rangers have a real frame, AKA a real Truck. The difference in weight will give the Maverick an edge on mileage. Ranger On!

 

[Ron Quixote]

I totally disregarded the Maverick when looking as soon as I crawled underneath as it is a truck body on a car setup uni-body construction and the Rangers have a real frame, AKA a real Truck. The difference in weight will give the Maverick an edge on mileage. Ranger On!

Yeah, I think the Maverick is cool and I’m glad it exists. But it was never for me. Unibodies suffer on the forest and fire roads that I frequently drive. This Ranger won’t be doing severe rock crawling duty (I have a Jeep for that) but it does need to be an all-rounder for snow, gravel roads, trails, and the occasional climb to a campsite or trailhead. Unibodies can do that work, but they tend to break a lot more often while doing it. BOF FTW.

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