Oh you can go in an order one right now and have been able to for weeks! The order guide date pretty much tells the dealer they can order. We took tons of orders prior to website release data.
that maybe but....
Ford puts a 6' bed on a NA Ranger, or a Supercab with the 6' bed like my 1996 Ranger STX, and F150 sales really take a bite.
Ordered mine last week in avalanche for a build date of 2-10-26. No big changes other than the bump of $1K to base price. Funny, I checked insurance rates and actually less for the ‘26 than a ‘25
BINGO!
Theories not based on fact are indeed conspiracies. On this thread so far it's been asserted that Ford "... is afraid of what it would do to F150 sales..." and "...Profit per truck is way lower than the F150". I haven't seen these assertions backed by verifiable sources, so while it seems obvious to those of us paying attention that Ford isn't marketing the Ranger at all, or seemingly putting any effort into selling the Ranger, it's merely speculation as to *why* they're not. Fear permeating their org chart? Maybe. Maybe not. Strictly a profit margin play to put emphasis on selling the F150? Maybe, maybe not. This one seems odd to me since I see the F150 discounted an awful lot, but I don't know so I too can only speculate. The other theory is that the Bronco which shares the assembly line is selling better so Ford needs to allocate production resources to the Bronco, leaving the leftover resources for the Ranger.
Agree with some of this, but trust me the Bronco sales have tapered as many now sit on lots way longer than the limited few Rangers you see on lots. Ford has the capacity to build as many Rangers and Brocos as the consumers can buy, so I don't think it has much to do with a shared plant environment, as just adding a line to a hot seller will produce the numbers needed. I firmly believe, fact or proof or not, that the two other possibilities you started with, and others have echoed, are indeed the more logical reasons. Just my .02
