Ranger Sales Total 15,301 in Q3 2025

[daytoncarter]

IMO, Ford leadership has fallen in love with the EV with a $4 billion investment and that led to gas engine model and option trade offs to make up that money. The F150 dropped the Supercab Lariat, and now is the more expensive crew cab with a shorter bed. What is offered overseas is not offered in North America on the same Ranger model levels. A US Ranger is a great truck but the Chevy Colorado and it's GMC equivalent is there and soon the RAM Dakota will be joining the party. Maverick is very popular but it's XL is meh. The overpriced Lariat is not a Lariat with one power seat, no auto dim mirror, no Homelink, vinyl seats, odd interior colors, same non-ported 2.0 optional engine on all models, unibody, 4 FT bed. What was supposed to be a 20K (not a real truck) eco-friendly urban utility vehicle for the masses now is nearly 30K, and the Mav Lariat has gone up $12K in just a few model years. Pass. To me, the best Ranger value-wise, not everyone's personal use or preference-wise, is the Raptor because you get a whole lot for just a little bit more than a Lariat and less depreciation. I crunched the numbers, options, features, benefits, listened to lots of great Ranger owners on this Forum, and, if you can swing a Raptor, buy it.

To be fair, some of those issues may be generational differences. After sitting in a Maverick the issue is not vinyl, I'd happily take durable vinyl with ventilation over leather. The issue is not the interior colors either, the interior is really attractive, just a bit chintzy or cheap feeling.

The Maverick is absolutely at its best in hybrid from, since I wouldn't trust the transmission towing 4k, having owned a 2020 Escape 2.0T, which itself is a great motor.

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[SubaruRaptor]

IMO, Ford leadership has fallen in love with the EV with a $4 billion investment and that led to gas engine model and option trade offs to make up that money. The F150 dropped the Supercab Lariat, and now is the more expensive crew cab with a shorter bed. What is offered overseas is not offered in North America on the same Ranger model levels. A US Ranger is a great truck but the Chevy Colorado and it's GMC equivalent is there and soon the RAM Dakota will be joining the party. Maverick is very popular but it's XL is meh. The overpriced Lariat is not a Lariat with one power seat, no auto dim mirror, no Homelink, vinyl seats, odd interior colors, same non-ported 2.0 optional engine on all models, unibody, 4 FT bed. What was supposed to be a 20K (not a real truck) eco-friendly urban utility vehicle for the masses now is nearly 30K, and the Mav Lariat has gone up $12K in just a few model years. Pass. To me, the best Ranger value-wise, not everyone's personal use or preference-wise, is the Raptor because you get a whole lot for just a little bit more than a Lariat and less depreciation. I crunched the numbers, options, features, benefits, listened to lots of great Ranger owners on this Forum, and, if you can swing a Raptor, buy it.

That conclusion is what Ford marketing wants. The Raptor is the Halo vehicle and they want to drive people to look at that seriously. The markup for them is better then base trims and they want the Raptor brand to be special, so its a limited production. People will see the raptor want it, cant get it, then settle on moving to a top tier mav, mid tier Ranger, or Low end f-150.

 

[purdyd]

The brinco, f150, maverick absolutely compete with the Ranger.

But the Tacoma and Colorado:/canyon sell 350,000 a year so there is some room for the Ranger to take some if that market share in North America.

I feel Ranger is competitive compared to those truck lines and I don’t see why ford couldn’t sell over 100k per year and maybe become #2.

 

[Onceaneagle]

To be fair, some of those issues may be generational differences. After sitting in a Maverick the issue is not vinyl, I'd happily take durable vinyl with ventilation over leather. The issue is not the interior colors either, the interior is really attractive, just a bit chintzy or cheap feeling.

The Maverick is absolutely at its best in hybrid from, since I wouldn't trust the transmission towing 4k, having owned a 2020 Escape 2.0T, which itself is a great motor.

The Allison engine tinkers with the inlet valve timing, trading power for fuel efficiency. My wife's 2020 Escape Titanium had it, got great mileage, had battery drain issues, but not enough concern to not get her current 2024 Escape Platinum with that engine. Great MPG even with AWD. Better in town than highway.

Generationally, Mavs do appeal to city dweller younger driver/families and older retirees who no longer desire/require a full size truck. It is useless for rural people like me who now need something smaller than my F150 Lariat because it is not a truck no matter how it is marketed. Some rural truck owners drive over rock chipped pavement, gravel, dirt, ruts, potholes, mud, ice, snow, and graded roads just to get to and from the house. The Maverick does not cut it. Putting around town in traffic to go shopping or work and looking for parking in crowded lots, it is fine.

The cheap interior is made of recycled plastic bottles, as is the seat material. Ford again demonstrates they are marvelous stewards of the environment. Navy Pier is in Chicago; that Mav interior color definitely has an urban label. No comment on truffle, since pigs sniff them out and dig them up. Since Ford is once again making a Steve McQueen Bullitt Mustang, maybe they will make a Greta Thunberg eco-friendly limited edition Maverick.

Ventilated seats are not cooled seats; they have fans that blow air but not A/C air. My F150 Lariat has A/C cooled and heated seats. I appreciate and use them in Kansas. You can get ventilated seats on the upper three trims of the Chevy Colorado. Looked at those owner websites and reports are very indifferent on just how good they are. So why no A/C (not just ventilated) seats on the more expensive than a Chevy Colorado Ranger Lariat or Raptor? Lariat is luxury. Raptor is limited production and a tech showcase. No A/C seats.

 

[richman555]

I haven't seen any new Ranger online reviews for several months now. Important if you consider Ford barely uses any marketing for this vehicle in the US. I have been loving my Ranger all summer and really it could compete a little better with the Tacoma. Not sure I would consider it "niche" as a lot of midsize trucks are sold in the US.

According to AI - Are Midsize Trucks Niche?

• Not niche in volume: Nearly half a million units sold in just the first 9 months of 2025.
• Niche in appeal: Buyers tend to be more lifestyle-oriented—outdoor enthusiasts, urban dwellers, or those who don’t need heavy towing capacity.

 

[Fattirz in NC]

The brinco, f150, maverick absolutely compete with the Ranger.

But the Tacoma and Colorado:/canyon sell 350,000 a year so there is some room for the Ranger to take some if that market share in North America.

I feel Ranger is competitive compared to those truck lines and I don’t see why ford couldn’t sell over 100k per year and maybe become #2.

I agree 100% Ford has room for gains in market share, especially for being the best valued midsize truck on the market. I still think after a rough two years on the market, it’s the lack of trims and cab/bed configurations that’s hurting Fords market share.

Looking at the Tacoma TRD Off-road, probably one of Toyotas hottest selling trims, Ford is absent in a competing trim. A Tremor would fill that gap perfectly.

You also have to consider the #1 selling midsize also has 3 cab/bed configurations. Something even for the smaller “fringe” part of the midsize market. Sure, probably not huge numbers of extended cab long-beds and crew cab long-beds, but Toyota absolutely owns that part of the market. Nissan is the only other brand to jump back in on a crewcab longbed.

Adding more choices to the Ranger build sheet is going to be key in stealing market share. Especially from Toyota, who would likely stand to lose the most.

 

[Onceaneagle]

I haven't seen any new Ranger online reviews for several months now. Important if you consider Ford barely uses any marketing for this vehicle in the US. I have been loving my Ranger all summer and really it could compete a little better with the Tacoma. Not sure I would consider it "niche" as a lot of midsize trucks are sold in the US.

According to AI - Are Midsize Trucks Niche?

• Not niche in volume: Nearly half a million units sold in just the first 9 months of 2025.
• Niche in appeal: Buyers tend to be more lifestyle-oriented—outdoor enthusiasts, urban dwellers, or those who don’t need heavy towing capacity.

Anyone seen a separate commercial for the Ford Ranger? Recently? Not me. My dealer has two, an unsold Raptor he's had since June and an XL.

 

[purdyd]

I agree 100% Ford has room for gains in market share, especially for being the best valued midsize truck on the market. I still think after a rough two years on the market, it’s the lack of trims and cab/bed configurations that’s hurting Fords market share.

Looking at the Tacoma TRD Off-road, probably one of Toyotas hottest selling trims, Ford is absent in a competing trim. A Tremor would fill that gap perfectly.

You also have to consider the #1 selling midsize also has 3 cab/bed configurations. Something even for the smaller “fringe” part of the midsize market. Sure, probably not huge numbers of extended cab long-beds and crew cab long-beds, but Toyota absolutely owns that part of the market. Nissan is the only other brand to jump back in on a crewcab longbed.

Adding more choices to the Ranger build sheet is going to be key in stealing market share. Especially from Toyota, who would likely stand to lose the most.

toyota only offers an extracab 6’ bed in the base sr and sr5 models and Prerunner, good luck finding one of those

but I think a base ford xl with 6’ bed would be a great fleet vehicle.

ford already makes that truck for other markets

i think yiu are right that a bit more off-road oriented trim but not a raptor would be a good idea

aka Tremor model or trims

I see a lot of sport and off road Toyotas. dealer lots are full of them

i think for the same reason ford sells a lot of broncos. Everyone likes the idea of going out in the wilderness even if they don’t do it very often or at all.

 

[Dingus83]

Have you seen the Tacoma has sold around 200,000 units/yr.. Not quite F150 numbers, but I'd call that gang busters. Making the Ranger a $50,000 truck when you option leather is just plain wrong.

I want a Lariat, but I haven't been able to make sense of the deal yet.

Toyota charges $52,000 to $60,000 for TRD sport and premium models and their customer base drinks them up like 1978 Jonestown Koolaid. Why can’t Ford succeed with it too?

 

[Onceaneagle]

Toyota charges $52,000 to $60,000 for TRD sport and premium models and their customer base drinks them up like 1978 Jonestown Koolaid. Why can’t Ford succeed with it too?

If Toyota had the F150, they would not be pushing Tacoma. I actually saw a new 2025 Ruby Red F150 Raptor with everything I want in it just one hour north of me. Sitting in the sun. So alone. Crying out in agony to find a good home. Then I remembered, hey, dummy, you have an F150 Lariat now. You need a smaller truck. Long MacArthur Ford Salina, Kansas.

 

[SLOwag]

Toyota charges $52,000 to $60,000 for TRD sport and premium models and their customer base drinks them up like 1978 Jonestown Koolaid. Why can’t Ford succeed with it too?

I sniffed the punch bowl and it was foul smelling, after three Tacos I moved over to the Ranger based on specs for towing, payload, torque and HP. Based on towing experiences alone, I'm happy and safer towing up mountain grades while passing semi's with ease, satisfied owner since May.

 

[mrmike7189]

My 2005 Ranger Edge 4x4 cost me $25k brand new
> 2025 Ranger XLT 4x4 will now cost $50K.
Thats not good.imo

 

[richman555]

My 2005 Ranger Edge 4x4 cost me $25k brand new
> 2025 Ranger XLT 4x4 will now cost $50K.
Thats not good.imo

Hopefully the 2045 Ranger XLT isn't $75k. Of course by then we will have flying cars and teleportation.

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