Ford Truck Sales Are Down But Ranger XL is booming

[purdyd]

Key Points
Ford truck sales declined 11.3% overall, but Ranger sales increased 19.2% in Q1 2026.
Entry-level Ranger XL sales surged 45.5%, driven by demand for affordable base trims.
Ranger XL offers strong capability, competitive pricing, and undercuts rivals like Toyota Tacoma.

https://www.autoblog.com/news/ford-ranger-defies-truck-sales-slump

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[ScottyRangerDanger]

xl gang here. would not say ranger is booming, the frontier is outselling it.

 

[ChronciallyChronic]

xl gang here. would not say ranger is booming, the frontier is outselling it.

Frontier is a very good truck. When I was truck shopping last year, the decision for me came down to Ranger or Frontier, obviously I went Ranger but is was a very hard choice to make.

 

[superj]

me too. if the ranger was still the 5th gen body style, i would have gotten a frontier. i liked my 01 frontier and never had any trouble with it. i sold it with 325k miles and still going strong

 

[donkey]

Companies are buying new fleet vehicles in the start of the year…simple explanation

 

[superj]

and lots of stx are being sold. thats the most common ranger i see around here

 

[purdyd]

Companies are buying new fleet vehicles in the start of the year…simple explanation

Maybe but I believe that number is versus 1q 2024 so year over year change.

And I would guess more capital purchases at the end of the year but I really think it varies.

A little rah rah I think for an sec filing.

https://d18rn0p25nwr6d.cloudfront.net/CIK-0000037996/33aaa0ee-8ca5-4880-adc0-34159d74267f.pdf

 

[mrmike7189]

With gas prices over $4 per gallon.......I;m glad I bought the XL with a 4 cylinder engine.
Moneywise, you get a lot of truck for under $40K when you get the base model Ranger.
It has almost everything you need in a truck and nothing fancy. A good value imo

 

[JHTS]

Paid 30k for mine no other brand could touch that. XL with tow package.

 

[Bill Hippel]

Love my stx

 

[Dadzmad]

I traded my 2010 Ranger Sport for a 2024 Ranger XL with 4x4 and running boards - I love it. My 1st pickup was a 1972 F100 with the 302 V8 and the 24 seems like it has a similar footprint on the road. The base trim features are all that I need in a modern pickup. I also think she looks great.

 

[Gary Brantley]

Our '24 STX 4x4 has been a great truck so far. I'm impressed by the features it has for an entry level vehicle and the performance is great. After driving it, our 2002 FX4 F-150 feels like it towing a loaded trailer! And I think it's a handsome truck, too!

 

[Dave8311]

I like the front color matched treatment on the STX. I would like to replace my XLT with those pieces. Anybody have part numbers, or any idea where to purchase them with Ford factory paint on them already? I need them in Oxford White.

 

[mrmike7189]

I like the front color matched treatment on the STX. I would like to replace my XLT with those pieces. Anybody have part numbers, or any idea where to purchase them with Ford factory paint on them already? I need them in Oxford White.

I believe they all are molded black on the STX? Mine does not appear to be painted at all

 

[superj]

Mine was akl balck too. Xlt had colored front trim

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