$22,000 RR Dealer Markup - Really???

[NM Mike]

2026 ranger raptors near me have a 61-65K sticker price. And those are for some of the more desireable colors. Desert sand, avalanche, marsh grey, shelter green etc…. You can get a one way ticket from Burbank CA to Albq for $200. The motor would just about be broken in by the time you got it back to CA. i’d do something like this before spending 20k + over msrp

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[Gowheelwithjonlarson]

future ford of Roseville had mine marked up to 85K which I thought was an honest joke. I got it for 59K + financing since it had a couple things. They said some trust fund kids will pay the 85K.

 

[Gris]

Future Ford in Sacramento is also a buncha clowns. They now just say "call for price", but they had one near 90k for a while.

Not sure what they are doing at Future Ford but I think I bought that one listed at around 90K for 59K from them.

 

[scooter66]

I'm happy with my 2.7 XLT FX4. Alot less. I don't get any looks but the truck is almost as fast as a RR.

 

[whale]

My two local Ford dealers are still adding $5K Market Adjustment, but this place near Palm Springs CA had me astonished…

Has anybody seen higher markups? Also, I am seeing two and three year old RRs with under 20,000 miles listed for $52-$55k. That is beyond crazy……

John Davies
Spokane WA USA

 

[Aonarch]

Still asking sticker price in the southeast..

Idk whats up out there

My '25 was at invoice in February.

Atlanta Metro.

 

[pkvir]

I'm happy with my 2.7 XLT FX4. Alot less. I don't get any looks but the truck is almost as fast as a RR.

That's like saying the XL/2.3 costs a lot less and almost as fast.

 

[whale]

I guess the dealership staff really like the Ranger Raptor as they obviously don’t want to sell it

Right!. I test-drove a black RR sitting right next to that white one, in January. Still hard to believe,,,the greed!

 

[Onceaneagle]

Am just guessing but the 2027 Ranger Tremor might cause certain dealerships like Future Ford in California and Team Ford in Las Vegas to rethink their Raptor ADM pricing.

 

[cb4017]

Local small town dealer has one on the lot with a $10K "market adjustment". Nice truck but not worth over $70K to me.

It's been sitting there a couple of weeks.

 

[scootcat]

Picked mine up in Kansas and paid 2k under MSRP. No add ons, no nothing... They even included ceramic tint on the front window at my request. And gave me way too much for my trade.

 

[Bt_okst]

Prices are mkt driven. Little inventory, but large population leads to high prices.

Where i am is more rural with lower population. I pd $500 over invoice.

 

[some_guy]

That's like saying the XL/2.3 costs a lot less and almost as fast.

Lets take it a step further: walking also costs a lot less and almost as fast.

 

[Watchdog62]

I paid 3k under msrp but I bought a new 2025. Also got 24k for my 2019 ranger lariat fx4 with 75k miles. I think did ok. Glad I waited until 2026. The first one I saw at my dealership early 2025 was 10k over msrp.

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