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Why does Ford not promote the Ranger more?

richman555

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Honda is always so late to every party its typically cooled off or completely over by the time they get there:

late to the SUV party they didnt carve out any significant slice

late to the truck party and produced a low sale boutique entry no one wants

never entered the V8 party and everyone moved on to smaller displacement turbocharging fleet party

late to the smaller displacement turbocharging fleet party

late to the performance vehicle turbocharging party

and now the Korean manufacturers are eating Hondas lunch in every category because Hondas are no longer the bargain alternative brand.
Everything you say is true. The reason I bring up Honda is because they have attempted a merger with Nissan in 2025 but it fallen through Now I have heard Nissan is looking to "partner" with another automaker with their body on frame trucks. Honda or maybe Volkswagen?

Here is an article.
 

ScottyRangerDanger

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I read an article from a ford executive in the Detroit press where she basically said "we don't want to make the ranger that good so it doesn't eat into f150 sales." or something like that... which was quite concerning. that protectionism is a bitch strategy.
 

purdyd

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I read an article from a ford executive in the Detroit press where she basically said "we don't want to make the ranger that good so it doesn't eat into f150 sales." or something like that... which was quite concerning. that protectionism is a bitch strategy.
sometimes I wonder how companies stay in business.
 
 







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