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Why does Ford not promote the Ranger more?

hand-filer

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bigb

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Is that why the UK calls their fast roads engineways?
Yes, and don't forget to register your engine vehicle. If the line at the engine vehicle dept is long bring along an Engine Trend magazine to read while you wait. When you are finished, engine out to the countryside.
 

bigb

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This begs the question, was Chuck Berry really Engine-vatin' over the hill?
 

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danmoochie

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A Kevlar belt with remarkably few failures for the 2+ million in service. The oil pan was an issue in the first generation of 2.7 but was sorted by 2018. And the only “issue” with the drain plug I’m aware of is that the oil flows rather fast when the plug is removed.

btw, if you have a 2025 2.3 which has the new mpc engine, are you basing th reliability of that engine from the very different previous 2.3?
Also. for those who don't know the RR 3.0l EcoBoost also has the same wet belt oil pump system as the 2.7.... just saying...
 

javelina

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I have two tjs. I did the relay upgrade on the 03 rhd tj and it made a world of difference. The 97, i am planning on selling so not trying to do to much to it
Ours is a 2006. I'm never gonna sell her. Love it too much. She just turned 60K miles. Plenty of life left in the 4.0L. A solid motor, and the last year of the AMC engine.
 

richman555

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F150 sales is the only reasonable explanation. Some say it is the plant is too small but that shouldn't stop a business from selling more product. The fact is that affordability has become a problem for trucks.

That said, the small truck market along with competition is going to heat up in coming years. Cue Stellantis and Toyota, the Slate, and even K trucks.

Body on frame midsize could also see growth as they are smaller yet more capable. I even have heard Nissan is going to push harder into this space with the Frontier and possible future Xterra. Also keep an eye on Honda, pretty sure they would like a body on frame truck too.
 

DryFly

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So I’m watching football this weekend and I keep seeing Ford ads and not a Ranger in sight. Plenty of Broncos and F150s, and a few Mustangs. But never, ever a Ranger.

I wonder why? The current iteration of the Ranger is a terrific product. Even the XL gets a brawny Ecoboost from the Mustang. And the RR is best in class.

What gives, Ford?
Ford rarely misses the opportunity to miss an opportunity.
 

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some_guy

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Also keep an eye on Honda, pretty sure they would like a body on frame truck too.
Honda is always so late to every party its typically cooled off or completely over by the time they get there:

late to the SUV party they didnt carve out any significant slice

late to the truck party and produced a low sale boutique entry no one wants

never entered the V8 party and everyone moved on to smaller displacement turbocharging fleet party

late to the smaller displacement turbocharging fleet party

late to the performance vehicle turbocharging party

and now the Korean manufacturers are eating Hondas lunch in every category because Hondas are no longer the bargain alternative brand.
 

ChronciallyChronic

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Honda is always so late to every party its typically cooled off or completely over by the time they get there:

late to the SUV party they didnt carve out any significant slice

late to the truck party and produced a low sale boutique entry no one wants

never entered the V8 party and everyone moved on to smaller displacement turbocharging fleet party

late to the smaller displacement turbocharging fleet party

late to the performance vehicle turbocharging party

and now the Korean manufacturers are eating Hondas lunch in every category because Hondas are no longer the bargain alternative brand.
I don't think Honda has ever been considered the bargain alternative brand to....I'm not sure what...maybe Toyota? While it can be argued Honda is conservative with its product offering, Honda is doing well and doing something Toyota has let slide rather significantly, product quality.
 

some_guy

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I don't think Honda has ever been considered the bargain alternative brand to....I'm not sure what...maybe Toyota? While it can be argued Honda is conservative with its product offering, Honda is doing well and doing something Toyota has let slide rather significantly, product quality.
Maybe you are too young to remember Acura and Lexus were the bargain alternative brand to the German luxury/performance marquees and Honda/Toyota for economy American cars
 

1996-to-2025

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Also. for those who don't know the RR 3.0l EcoBoost also has the same wet belt oil pump system as the 2.7.... just saying...
And the 5.0L Coyote that everyone wishes they could have.
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