DEALER MARKUP

[dboot66]

I started looking for a Raptor a little over a week ago, and then I saw a new post 2 days ago about a dealer with RR in Iconic Silver available at MSRP. It's an 800+ mile drive for me, but I put a deposit on it and I'm picking it up next week. They're offering me a fair price on my trade as well. Seems like there are still some reasonable dealers out there.

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[Climber]

I know this isn’t going to be popular, but missing is understanding of the word ‘suggested’ in MSRP. Unfortunately, it happens with all OEM’s popular models. Think 911 GT3RS, V spec Escalade, Z06 ‘vette, AMG G-wagon etc. if you are shopping anything automobile that’s a production rarity, you’ll find ADM.

Personally, I think this truck is worth $5000 over MSRP. That’s just my opinion.

And I hope everyone gets a deal they’re happy with, that’s the most important, ADM be damned!

 

[81stfacp]

Johnsonsewell.com in Marble Falls,TX sold a RR at MSRP. I was informed, they do not do markups as a matter of practice.

 

[niens2000]

Lunghamer Ford in Owosso MI just sold a RR at MSRP. They don't do mark-ups on any of their cars or trucks either.

 

[ShadeTree]

I know this isn’t going to be popular, but missing is understanding of the word ‘suggested’ in MSRP. Unfortunately, it happens with all OEM’s popular models. Think 911 GT3RS, V spec Escalade, Z06 ‘vette, AMG G-wagon etc. if you are shopping anything automobile that’s a production rarity, you’ll find ADM.

Personally, I think this truck is worth $5000 over MSRP. That’s just my opinion.

And I hope everyone gets a deal they’re happy with, that’s the most important, ADM be damned!

I agree. I wonder if the folks insisting on MSRP would still want to buy the RR if the MSRP were $62K instead of $57K. The MSRP is really irrelevant. It comes down to what one can afford and what the value is to that individual. I think the MSRP will be at least $62K within a year or so, maybe higher than that.

 

[Kilper1]

I ordered my RR from Beach Ford if you order a vehicle they don’t mark them up , if they order one for the lot then they do in some models. Ordered mine on July 17 , built 04/14 now waiting on shipping.

 

[Cyrric]

I got mine at MSRP and also had the $1000 rebate applied.

 

[T-Rev]

Mine was MSRP + the 1000 rebate. Out the door price of $60,158.

 

[Critical Habitat]

On the road at 5 a.m. for the 3-hour drive to the dealer. My RR I picked up today was actually originally a stock order, despite showing a 19 priority, and meant for the dealer. MSRP less their internet sales small discount. No rebate but did added bonus exterior/interior protection package I asked them to remove previously. They apparently forgot to take it off the final prep PDI Service Record instructions and the detail shop did it all anyway. Removed that charge when I showed them the signed agreement. 9 miles at delivery and full tank of 91 octane. I am very happy with my purchase and the dealer has been exceptional. Off to the local custom shop for some minor appearance work next week. Nice discount for letting them keep it for an extra day for their digital "scans", since this is the first one they've seen.

 

[BACIV]

On the road at 5 a.m. for the 3-hour drive to the dealer. My RR I picked up today was actually originally a stock order, despite showing a 19 priority, and meant for the dealer. MSRP less their internet sales small discount. No rebate but did added bonus exterior/interior protection package I asked them to remove previously. They apparently forgot to take it off the final prep PDI Service Record instructions and the detail shop did it all anyway. Removed that charge when I showed them the signed agreement. 9 miles at delivery and full tank of 91 octane. I am very happy with my purchase and the dealer has been exceptional. Off to the local custom shop for some minor appearance work next week. Nice discount for letting them keep it for an extra day for their digital "scans", since this is the first one they've seen.

Yay!

 

[richman555]

I will not pay for it but I have seen a few local dealers adding a $5k Market Adjustment to a few Ranger Lariats (57k total)

 

[Stetson]

I am planning on waiting until the spring to do serious shopping for a ranger Raptor. The local ford dealership here is famous or infamous for markups on everything from super duties to mavericks so I am sure ranger raptors are getting hit with a 10k up charge.
Hopefully things settle down in the spring

 

[Dlowe198]

I ordered three different Ranger raptors last year and settled on a 5k markup as that was the cheapest I could find. I thought for sure I would have to be in the 10k range. Almost all the dealerships in my area are charging 30k markups which is pretty laughable. Unfortunately my truck is in the never ending production stage has been sitting in production since march 8th. I’m getting impatient and starting to see what they have available on the lots. I guess the color I want is pretty scarce I want cactus grey.

 

[Bt_okst]

I got mine at MSRP and also had the $1000 rebate applied.

Same

 

[Skitrem47]

I also paid MSRP and got the $1000 rebate. Fantastic dealer experience In very upstate NY ( rural area). He also ordered and had the J braces installed for me completely free of charge.

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