Just One Simple Question

[TTown]

How is it that the rest of the world has the next gen Ranger, and the Raptor, and yet Ford won't make a basic reveal to the U.S. market. Not even a "future" vehicle on the Ford website. This has to be the most asinine thing I've come across in some time. What is the deal...?

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[Friday yet?]

There's 80 gazillion of us thinking the same. It is weird. Just beyond weird.

 

[Ranger#5?]

So you missed Farley saying both the Ranger and Ranger Raptor were coming to the US market this year? Did you see the stories about the Raptor racing the Baja 1000 this year in basically stock form? Then the stories about them touring it around the country to select dealers after winning the race?

have you seen the horror stories about all the massive response to orders for new Broncos and long wait times because they can't build enough of them fast enough to fill all the orders? Are you aware they are still closing out building the current 5G Ranger at the same plant as new Bronco, then have to shut down to retool and change the line to build the new Ranger on the same platform as the current Bronco? How about all the recalls on recent launches like Bronco and Maverick costing millions of $ because of quality problems (mostly).

When I add all that up, I'm left with the strong impression they don't want to keep screwing up the same way and announce it before they are actually ready to start building them correctly and filling most the orders with less long wait times. I'm guessing they will get a huge amount of orders immediately like 100K and can't afford to be unprepared and screw this up.

Besides, if they would have pulled a Santa Cruz or Cybertruck reveal 5 years before it was production ready- people would be complaining about how long THAT is taking too! Ford can't win for losing on this stuff it seems.

 

[TTown]

They'll still F it up in about half of the ways you mention as possibilities. May as well get on with it.

 

[Snkrjeff020]

Probably easier to just move to Australia and start a new life there, than to wait for Raptor here.

 

[bill_AUS]

Because the Ranger, for a long time now, has been a global vehicle first. Your love of F trucks in the US means that the Ranger plays second fiddle. This is why the new gen and the previous gen were designed in Australia. Ford is a global company.

 

[Scooter]

Yes the standard Ranger takes a back seat to the more profitable Bronco. The Bronco's popularity and demand is not helpful for the Ranger in the MAP.

 

[Dr_Strangelove]

The Ranger announcement was pushed back to May 26 and production to August 7 or something like that...

I chalk it up to this; Ford doesn't need the Ranger to be a success. They are kicking the can down the road until the electric trucks are what they need to sell us on. There's a Bronco problem in Wayne Michigan and a popular midsize truck will do nothing but exacerbate that problem. It seems to me like the reason why the Ranger is a good proposition for Ford is it gives them something to run down the line when Bronco parts run out.

 

[Racket]

'FORD F***ING RANGER!'

 

[Ranger#5?]

They'll still F it up in about half of the ways you mention as possibilities. May as well get on with it.

okay thanks for that. Totally ignore the legitimate hurdles to continue your senseless rant. Good job

Question I have is why you're even wasting a minute of your life considering Rangers in the 1st place when you are convinced Ford is supposedly so incompetent they won't be able to successfully launch the 6G at all?

 

[Ranger#5?]

The Ranger announcement was pushed back to May 26 and production to August 7 or something like that...

I chalk it up to this; Ford doesn't need the Ranger to be a success. They are kicking the can down the road until the electric trucks are what they need to sell us on. There's a Bronco problem in Wayne Michigan and a popular midsize truck will do nothing but exacerbate that problem. It seems to me like the reason why the Ranger is a good proposition for Ford is it gives them something to run down the line when Bronco parts run out.

But the 5G Ranger has already been built at MAP since 2019 model year capably up to 100k units annually before the new Bronco was introduced, and alongside the Bronco ever since. Doing so sharing 1 single assembly line too. Ford recognizes the massive market opportunities in the midsized category and wants as big a share of that as possible. Broncos have the spotlight now, but historically is in and out of fashion over the decades and nowhere near the potential of a well designed and popular Ranger for long term sales success.

Ford can always add a 2nd assembly line if 6G Ranger is a big hit, it's not a 1 or the other proposition here. We used to call this a Cadillac problem

 

[CandianRanger]

I took this as being the global reveal. The minor changes to the North American differences will be minor.

 

[blksn8k]

2nd assembly line? More likely they would add a 3rd shift if they could get parts. That seems to be the real issue here. The supply chain is still screwed up.

On a related subject I sent a message to Roush a few weeks ago asking what they might be planning for the 6G Ranger. I was curious if that might be an alternative to the potential of waiting another year for the Ranger Raptor. Their response was that their last Roush Ranger was for the 2022 model year and that they do not currently have any plans for a future Roush Ranger. They sited supply chain issues as the major reason for that decision.

 

[Slyder]

From here on out and whether we like it or not, supply chain issues will be a thorn in everyone's side.

I don't see the Bronco capitalizing the assembly line and taking away from the 6G's production.

The only reason is seems like it is that way now, is because Ford is pumping out as many early reservation holders Broncos as they can with the parts they have while the 5G winds down. They've scheduled Broncos out to June so far, and new Bronco orders have restrictions on them until M.Y '24 production starts up and are part of the plan to get 6G Ranger production up to speed by then.

I'm a bit annoyed with the delayed release of info & pricing, since my Bronco is scheduled to arrive at the Dealer as early as next week, but I'll just have to bite the bullet and buy it if the RRaptor's pricing and such is delayed too much longer. If the RRaptor's pricing is withing the range I'm willing to pay, I'll either sell the Bronco or trade it.

 

[Msfitoy]

Probably easier to just move to Australia and start a new life there, than to wait for Raptor here.

Australia = penal colony again...

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