Why does Ford not promote the Ranger more?

[HighDesertRanger]

Oh, and Ford just announced that the Everest Tremor will be getting the 2.7 EcoBoost for the Middle East market. So the 2.7 is now officially a global engine option.

https://fordauthority.com/2025/12/2026-ford-everest-tremor-officially-debuts-for-middle-east/

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[cc1999]

Oh, and Ford just announced that the Everest Tremor will be getting the 2.7 EcoBoost for the Middle East market. So the 2.7 is now officially a global engine option.

https://fordauthority.com/2025/12/2026-ford-everest-tremor-officially-debuts-for-middle-east/

Now if they would just give us a 5.0L V8 option here in North America, I would be one happy camper. LOL

 

[bigb]

I’ve been “improving” (as subjectively defined by me alone) vehicles I own for decades and make no apologies for it. Points and condenser? In the trash in favor of electronic ignition. Mechanical injectors? No thanks. Incandescent bulbs and housings? In the parts bin, replaced by modern, properly designed lights.

if someone wants to make their old machine “better” then let them. Yea it kills me to see idiots take angle grinders to classic bike frames, but as long as it’s not mine I’ll keep my mouth shut about it.

there are solutions that don't look like crap.....

 

[javelina]

What’s a truck motor?

The last ones I knew where the 390 and 360?

 

[javelina]

I dunno, man. Have you ever driven with “classic” headlights at night?

yep, I also have 2006 Wrangler TJ.... Man, those headlights suck @$$....

 

[bigb]

yep, I also have 2006 Wrangler TJ.... Man, those headlights suck @$$....

The $30 Toyota Land Cruiser upgrade would work on your TJ and that classic Chevy truck if a person didn't want to spring for Retrobrights.

 

[javelina]

I just picked up 2025 Ranger XLT today. With the 2.3L. A lot of "pep" with that engine. My daily driver was a 2018 F-150 RCSB XL 4x4, with the fleet motor 3.3L NA. I've no complaints with that power plant. She's been solid. I'm going to let my Son have the F-150 now.

If folks say there's a diff between the 24 and 25 2.3L, I'll let them post testimonials. Regardless, this 25 2.3L is rocking. I'm very happy with my setup.

https://www.ranger6g.com/forum/threads/should-i.25562/page-3#post-367242

 

[javelina]

The $30 Toyota Land Cruiser upgrade would work on your TJ and that classic Chevy truck if a person didn't want to spring for Retrobrights.

I'll have to check that out. thanks!

 

[bigb]

I'll have to check that out. thanks!

https://wranglertjforum.com/threads/my-install-of-the-toyota-light-mod.55959/

https://wranglertjforum.com/threads/toyota-h4-headlight-kit-heads-up.74318/

 

[Maybe]

Ok so the so-called wet belt, that might only last 150-200k has indeed been upgraded to Kevlar, the plastic pan is covered with a skid plate, and the plastic plug is way better than a threaded when it comes to leaks. Lots of guys here replace them with upgraded, but I see no need to worry so far. Still rather have a truck motor!

Definitely disagree on the plastic plug. The 2.7 is a solid engine though. I’ve had 3. One is in my current Bronco. I honestly didn’t even know it was in the Ranger but I’m happy with my 25 with the new 2.3! It’s a proven engine.

 

[javelina]

https://wranglertjforum.com/threads/my-install-of-the-toyota-light-mod.55959/

https://wranglertjforum.com/threads/toyota-h4-headlight-kit-heads-up.74318/

thanks man!

 

[Ron Quixote]

yep, I also have 2006 Wrangler TJ.... Man, those headlights suck @$$....

We didn’t know how bad we had it back then.

 

[superj]

yep, I also have 2006 Wrangler TJ.... Man, those headlights suck @$$....

I have two tjs. I did the relay upgrade on the 03 rhd tj and it made a world of difference. The 97, i am planning on selling so not trying to do to much to it

 

[ChronciallyChronic]

Ok so the so-called wet belt, that might only last 150-200k has indeed been upgraded to Kevlar, the plastic pan is covered with a skid plate, and the plastic plug is way better than a threaded when it comes to leaks. Lots of guys here replace them with upgraded, but I see no need to worry so far. Still rather have a truck motor!

I think you mean engine, a motor is electric, engines are ICE.

 

[some_guy]

Having spent 30 years working in corporate marketing, I can tell you with absolute certainty that the reason is something called "cannibalization". They don't want to trade anyone down from an F150 (a highly profitable vehicle) to a Ranger (a less profitable vehicle), which would involve "cannibalizing" F150 sales to drive Ranger sales, there by reducing overall corporate profit. The F150 has been the top selling pickup for decades, and no one on Ford's marketing team wants to be the one that brought that to an end by trading down a large number of F150 buyers to become Ranger buyers.

yep, its also the sad reason why the Porsche Boxster/Cayman is purposefully less performative than the 911 despite it being lighter, better balanced, and with a plethora of engine options

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