Ranger to be discontinued - is this BS?

[ExpoGuy]

Went to my Ford dealer a few days ago to look at the Bronco Sport Badlands. While there I asked the salesman if we could look at the Ranger Lariats.

They only had 8 on the lot, and 4 of those were 2025 models. Seems strange that they sill have 2025s. None of the Lariats were configured the way I want so I didn't spend much time looking at them.

Then the salesman said something that surprised me. He said he's "pretty sure" the Ranger is
being discontinued. No Ranger for 2027. He said the Fathom and Bronco truck are the main reasons.

So I don't know what to make of this. Just a BS story in hopes of prompting me into buying a Ranger now?

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[bigb]

A quick Google search assures that Ford has made no announcements, or has no plans to drop the Ranger anytime soon.

In case you don't know, there is a foolproof way to tell if a salesperson is lying, their lips will be moving.

 

[Switzguy]

"Pretty sure" he's full of shit.

 

[pablo94sc]

"Pretty sure" he's full of shit.

 

[Texasota]

This is a little bit true but also misleading. There are changes coming. See this post I made back in June:

https://www.ranger6g.com/forum/thre...y-walkaround-details.17529/page-3#post-446065

 

[pablo94sc]

This is a little bit true but also misleading. There are changes coming. See this post I made back in June:

https://www.ranger6g.com/forum/thre...y-walkaround-details.17529/page-3#post-446065

I have a friend at Ford, and the Ranger nameplate is not being sunset again anytime in the near future. Now, the F-100 may be a rebranding of the Ranger SuperDuty, but that is speculation on my part.

The Lincoln Bronco is being designed to compete with Land Rover, and most likely the Defender. The current Filson edition is basically a marketing test. For the Lincoln Bronco, I'd wager on a fixed roof with a moonroof or safari top option.

Everest is still not coming... but they are still testing current body, LHD mules here. If it does come stateside, it'll likely be built alongside the Ranger at the TTF.

 

[ExpoGuy]

Yeah, I figured it was speculation or BS on the part of the salesman. But I wanted your opinions.

I'm waiting for Tim's 2027 Ranger video.

 

[Phoenix5454]

I have a friend at Ford, and the Ranger nameplate is not being sunset again anytime in the near future. Now, the F-100 may be a rebranding of the Ranger SuperDuty, but that is speculation on my part.

The Lincoln Bronco is being designed to compete with Land Rover, and most likely the Defender. The current Filson edition is basically a marketing test. For the Lincoln Bronco, I'd wager on a fixed roof with a moonroof or safari top option.

Everest is still not coming... but they are still testing current body, LHD mules here. If it does come stateside, it'll likely be built alongside the Ranger at the TTF.

That would be pretty clever calling the Ranger Super Duty the F-100 in the states.

I also really think they are missing out on bringing the Everest here. Would it sell like crazy? Probably not, but I still see quite a lot of new model 4Runners and LandCruisers around so there is still a market for a midsized body on frame SUV stateside that doesn't have removeable doors and roof parts.

 

[Buellsox]

Salespeople are THE LAST people to ever take at their word! I’ve walked onto lots and talked circles around salespeople on Ford products that they’re supposedly to be the ‘experts’ on as far as options & features & facts & etc.
I swear my 16 year old son knows more about a Boeing 747…...and he doesn’t know sh*t about airplanes.

 

[stemplar]

Went to my Ford dealer a few days ago to look at the Bronco Sport Badlands. While there I asked the salesman if we could look at the Ranger Lariats.

They only had 8 on the lot, and 4 of those were 2025 models. Seems strange that they sill have 2025s. None of the Lariats were configured the way I want so I didn't spend much time looking at them.

Then the salesman said something that surprised me. He said he's "pretty sure" the Ranger is
being discontinued. No Ranger for 2027. He said the Fathom and Bronco truck are the main reasons.

So I don't know what to make of this. Just a BS story in hopes of prompting me into buying a Ranger now?

That's BS, either born of ignorance or their motivation to move their current inventory, or both.

 

[HighDesertRanger]

Salespeople are THE LAST people to ever take at their word! I’ve walked onto lots and talked circles around salespeople on Ford products that they’re supposedly to be the ‘experts’ on as far as options & features & facts & etc.
I swear my 16 year old son knows more about a Boeing 747…...and he doesn’t know sh*t about airplanes.

Most salespeople are far from experts on the products they're selling. Especially in the auto industry.

 

[HighDesertRanger]

OP: I'm going with rampant speculation and a desire to sell you the Bronco Sport you came there to look at. Ford hasn't announced anything of the kind (in fact they haven't announced anything about the 2027 Ranger in North America) and until they do I am going to assume we will see a 2027 model of some type in the next few months.

 

[daytoncarter]

That would be pretty clever calling the Ranger Super Duty the F-100 in the states.

I also really think they are missing out on bringing the Everest here. Would it sell like crazy? Probably not, but I still see quite a lot of new model 4Runners and LandCruisers around so there is still a market for a midsized body on frame SUV stateside that doesn't have removeable doors and roof parts.

The 4Runner is a cash cow. Have you seen the prices? That's right up Farley's alley of wanting to sell overpriced cars rather than affordable volume models.

 

[iBrad81]

Salespeople are literally the last people in the chain id get info on a car about, wish we could buy cars without them... when i bought my Golf R the first thing the salesman did was pop the hatch to show me the trunk space!

 

[Texasota]

OP: I'm going with rampant speculation and a desire to sell you the Bronco Sport you came there to look at. Ford hasn't announced anything of the kind (in fact they haven't announced anything about the 2027 Ranger in North America) and until they do I am going to assume we will see a 2027 model of some type in the next few months.

Correct, and a 2028 and probably a 2029. After that we will see what comes from TTP.

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